Web Design, Branding and SEO
A web designer possesses many different skills and disciplines required in the production and maintenance of websites. There are numerous different areas of web design that come together to create a user-friendly and search engine optimized website to include, graphic design, interface design, authoring of standardized code and the use of proprietary design software. While considering the integration of content, color, and graphics, web Designers focus on website functionality and usability through the meticulous crafting of an effective design and layout.
A web developer is a programmer who specializes in, or is specifically engaged in, the development of World Wide Web applications, or distributed network applications that are run over HTTP from a web server to a web browser. Web Developers are programmers focusing on specialized back-end code that operates the web site. Web Programmers specialize in specific program languages such as java, php, and asp for advanced web site such as database driven sites, e-commerce, secure web sites.
Web Maintenance is the process of updating current content and graphics to ensure the website remains dynamic and not static. This assists with SEO and ranking by aiding search engines in the re-indexing of your site on a regular basis. Web designers use proprietary design software, not all designers have access to or use the same web design software. BBWD can only do maintenance/updates on sites built by us, unless the website has been built with an online CMS (content management system).
In a re-design, much of, if not all, the content (text and graphics) are reused in their entirety. Content may be reorganized or changed in minor ways to assist with SEO. The main change is in the look and feel of the site design, layout, navigation, and color of the website. Re-design is not updating or maintaining an existing site design. It is a new website design using the current content and graphics in new creative and ways.
A graphics designer is a professional within the graphic design and graphic arts field who puts together images, typography, or motion graphics to create a quality design. A graphic designer creates the graphics primarily for published, printed or electronic media, such as brochures and advertising. They are also sometimes responsible for typesetting, illustration, user interfaces, web design.
Search engine optimization or SEO refers to improving a web sites' natural and organic ranking in the search engine results page. This more affordable method is often slower and new web sites may take up to a year or longer to achieve decent rankings on major search engines. Be careful of individuals or firms that promise you top 10 rankings on page 1. This is impossible to guarantee! Anyone that says otherwise is either lying or using underhanded methods to boost your rankings. You run the risk of having your website banned altogether from the search engines.
Search engine marketing or SEM, refers mainly to the text advertisements which appear at the top of or on the right hand side of search engine results pages. These advertising links are purchased primarily from Google (Adwords) and Yahoo (Overture). They also publish these ads on their secondary ad networks. SEM holds the advantage in the fact that you can get instant qualified traffic to your web page. However, the amount of traffic is directly dependent on your budget.
Provides relevant information for searchers
Optimized content and design provide increased chances for web users who are searching for your services and products to find your website and the information they need.
Improves your ranking in search results
Branded by Web Design creates a long-term organic stream of traffic that you can count on, without breaking the bank each month on paid advertisements.
Directs higher quality traffic to your site
Research into your business, target audiences, and competitors allows for the strategic optimization of content required to attract visitors who are more likely to convert to customers.
Locating and fixing errors increases retention
Navigation errors, missing or incorrect content, and slow to load pages can all create an unpleasant experience for web users. A maintenance plan helps insure you don’t lose visitors to your competitors.
Protect your website from hacking
Websites that are not frequently used, updated, and secured are more likely to become the target of hackers who are counting on no one realizing their site has been compromised.
Make website changes quickly and accurately
Allowing Branded by Web Design to handle your maintenance needs means you can spend more time focusing on your brand and less time updating and managing your website.